Driven By Circularity

As its name suggests, the concept of circularity focuses on cycles instead of the “take-make-waste” model. In these cycles, materials are reused and recycled. This uses less and reduces waste as the materials are returned to a useful cycle and reused. Similar to sustainability, circularity takes into account and benefits entire ecosystems, including social, cultural, natural, and human capital. 

Circularity holds the key to a purposeful life as one starts making smart choices from the well-being, social, and ecological points of view. You begin taking care of yourself, the people around you, as well as the environment. This is the essence of true circularity, the new standard of eco-luxury, and it is at the heart of everything we do at Circulove.

Making Choices That Matter

Plastic has always been criminalized and mostly for good reasons, especially in the context of meaningless consumption. But let us tell you about our decision making in choosing ocean waste plastic over glass. We simply wanted to go beyond general sustainability and have a correcting, regenerative approach instead. Addressing an overconsumption footprint with an environmental handprint with a concrete, measurable impact.

Production of glass of any type requires a lot of heat energy creating huge initial CO2 footprint. It also takes almost infinite period of time to decompose whereas recycling takes more effort with different cap etc material. Glass is also much heavier and more prone to breaking in shipping and traveling. Many brands opt for glass since it has more “prestigious” look but is also commonly cheaper than recycled plastic for specialty use such as airless skincare bottles.

Every Circulove Bottle Helps Clean Up The Oceans

Although we opted for the more expensive and controversial packaging route, this stuff truly matters to us. When buying our products, at the same time you directly help cleaning the oceans from plastic trash. Every Circulove 30ml bottle has already removed plastic waste from the oceans and rivers - so together we help nature getting cleaner and in better condition.

We wanted to choose the most responsible (if not always the most popular) monomaterial option that would also be the safest to use and easiest for the consumer to dispose of – this means there’s no need to disassemble separate parts or empty the packaging for recycling. When our product bottle feels empty, it’s really empty. Zero waste with net positive benefits – for you and the nature!